Part of the trials and triumphs of being an Artistic Director of any fringe company is you are not just a director - you must suit your talents to all other areas that are required in putting on a show. One day we will be funded and pay lackies to do this work for us, but the truth is by doing literally EVERYTHING (yes, even clearing up the green room everyday seeing as actors are unable to clear up after themselves!), we have a greater understanding and appreciation of the sheer effort that goes into creating a company, running a space and somehow, somewhere, putting on 4 shows a year. Pedal Pusher is well underway and my role this time alongside that of Associate Director, is Press&Marketing. To be honest this show is in many ways easier to market than others as we have a key target audience we've never approached before, and the show itself is throwing up inventive ways of marketing beyond that of the usual fringe flyer run and listings in Time Out - though can't say I'm particularly looking forward getting up at 8am on a Sunday morning to flyer Richmond cycling club. The cycling community is mahoosive, and we've had a great response so far. As ever, the theatre press have remained stoically silent and I assume will do before the inundation of forced friendly phonecalls commences...